The Challenges

The client had a booming business for 15+ years.

They were using traditional marketing methods and had very strong referral systems in place.

But in the last 6 months, they had experienced a sudden drop in leads, customers, and overall business.

They still had a good name in the industry but they did not have a strong digital presence.

The website looked dated.

There was no lead generation funnel in place on the site.

They had very little to no content on the website.

The site structure wasn’t SEO friendly at all.

Their daily traffic was below 50

They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his paycheque.

Getting them to invest in Facebook advertising was also a huge challenge.

Our Strategy

From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.

We started off by helping the client create tons of video content for social media.

Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns

The plan was to pair that with the Lead gen campaign at a later point.

We wanted to give the client some quick wins so he feels more confident working with us

Successfully helped the client to come up with 4 different Lead Magnets

With our help, the client created a whole Lead-flow and the funnel

Using their BIG offline name, we started running the Leadgen campaigns in the third week

We started off the Leadgen Campaigns with the Rapid-Fire Testing Method

The Results

Within the next 3 weeks, we had garnered 349 new leads,

7 new paid deals

5 Winning ad creative assets and a winning audience formula

The CPL was less than $4.

CPA was below $200

The client had 340+ leads in the funnel.

All this happened within the first 8 weeks.

The Golden Ads Strategy produced huge engagement and retargeting audience on the side

The Challenges

The client had spent over £5K with no real data or results

We only had 3 months initially to produce real results

The client did not have any lead magnets

There were no landing pages in place

All the previous campaigns were turned off in a way that we couldn’t leverage those results

Our Strategy

We started off with an in-depth audit of the ad account and the website

Identified that in order to achieve real results we need to have a lead magnet

We worked with the client to come up with a suitable lead magnet

Then we started running that lead magnet using Lead Ads

Despite tremendous results in the first month, we were not satisfied with the Lead Quality

We build 2 different landing pages and started testing them

Using new ads creatives was also part of our strategy

The Results

The results skyrocketed in the very first month

CPL from Lead Ads was below £0.50

The conversion rate of leads to subscriptions wasn’t that great initially

The client was still happy as new customers were coming in from Email marketing

After we launched the landing pages, the CPL went up a little

However, the conversion rate skyrocketed this time and the client was converting at a better rate

Within the first 2.5 months, we generated over 1,200 leads

And the client was able to convert 192 leads into subscription-based customers.

The Challenges

This particular baby clothing client, unfortunately, had been using 3 different agencies to handle their Facebook Ads, Google Ads, and SEO. Having been burned by all the agencies, this client wasn’t happy but was still certain that it could work – just needed to find the right agency. What a beautiful mindset

With this past experience, the client was overcautious when they on-boarded

It was difficult to get complete historical information from the past agencies the client had worked with, making our initial audit and discovery process slower

The Strategy

With the freedom of working on an overall marketing strategy, we made full use of every platform. Facebook ads performance was assisted by great Google Ads campaigns and vice-versa. This cross-targeting helped in strengthening the SEO game for this client too.

Here’s a look at our process:

An initial audit and discovery

Audience strategy along with complete and complex funnel strategy

The marketing funnel was very complex and worked really well

Our Facebook ads strategy allowed this client the ability to hyper-target their audience to grow their brand awareness and position them properly

Using our Google AdWords, Display, and Google Shopping strategies, we were able to continue their brand awareness from our Facebook Ads strategy

Google ads at the top of funnel campaigns to exploit user intent

Retargeted with Facebook ads in the middle of funnel and bottom of funnel campaigns

Last but not least, SEO captures the organic market. The searches with relevant keyword optimization to get their brand in front of their market in literally every way

The Results

A full marketing strategy gives you the opportunity to reach an enormous amount of your ideal audience in different ways. This client wanted us to work on their digital marketing as a whole and we always love working with this type of client. You have more freedom to try out different strategies and different channels to maximize the return on investment.

With our complete marketing strategy (Facebook Ads, Google Ads, and SEO) in place, within the next 3 months, we quadrupled the number of sales and the client’s overall sales grew to a whopping 173K.

The Email Marketing Challenges

We had two un-engaged email lists

The customer email list had 13K contacts and the Leads email list had only 1,500 contacts.

People on both lists had not received an email in 10 months.

There was no email automation set up in the place

The client wanted immediate results.

Our Strategy

Based on the number of contacts in the customer email list, we decided to use that first.

Now, these people had already used our client’s services, and most of the time, it is a one-time service. So these people couldn’t be repeat buyer

With this in mind, we decided to use the customer email list to get more reviews for our clients on Google, Yelp, and Trustpilot.

We created a Review Email Sequence and started sending it out in batches.

The Results

We launched the Review Email Sequence to 5,000 contacts initially.

Within the first 24 hours, we got 54 new, unsolicited, genuine reviews on Google alone!

We bagged 19 reviews on Yelp and Trustpilot in the first 24 hours. Boom!

The results didn’t slow down until the 3rd day, and we got over a hundred reviews in total with just one email.

The email open rate on the first email was 35% along with a CTR of 7.21%

We didn’t stop there and had automation in place.

People who had opened the email but didn’t review were sent a follow-up email

The contacts who had not opened the email at all were sent a separate email follow-up.

The email open rate on the 2nd email was 68.09% with 8.04% CTR.

People who had opened the email clicked the links, and didn’t submit the review were followed up with a separate email

By the end of our Review Email Sequence, we bagged 159 reviews in total on Google, Yelp, and Trustpilot